Sure is different.

http://jalopnik.com/5525456/the-making-of-shells-invisible-370z

Cool commercial and effects, but what about the oil? What's so good about it versus any other? Sounds like they've made a great forum to speak and have people listen. I'd be interested to find out about their "new" oil.

Very interesting, watching their actual commercial I thought it was rather weird what they did but big props to them for investing all that time and $ to show people what it is "their oil" does inside an engine and components.

I read about the oil on a Ferrari board. It is said to NOT ever really break down. Not to sure if all the tests have been performed yet. But they say it is quite the stuff.