salgeek
04-08-2008, 09:57 PM
excerpt from - www.autoextremist.com/ RANT# 439 4/2/08
"...This is where great design comes in. Some people in this business still need to be reminded of the real impact of great design, which is shocking to me. You only have to look as far as the new Malibu to be reminded of the power of great design. Do you remember the previous model? Didn’t think so. It was swiftly relegated to Rental Car Land because it had all the presence of a fax machine.
GM did a superb job on the 2008 Malibu in every respect, and they even spent proper, big-time money on a comprehensive launch - for the first time in its history - in order to get the car into the public’s consciousness. But if the new Malibu didn’t have great design language inside and out, it wouldn’t be having near the impact on the market – or on the company’s bottom line – that it is today (transaction prices are up anywhere from $4,000 - $5,000 over the previous Malibu)."
"...This is where great design comes in. Some people in this business still need to be reminded of the real impact of great design, which is shocking to me. You only have to look as far as the new Malibu to be reminded of the power of great design. Do you remember the previous model? Didn’t think so. It was swiftly relegated to Rental Car Land because it had all the presence of a fax machine.
GM did a superb job on the 2008 Malibu in every respect, and they even spent proper, big-time money on a comprehensive launch - for the first time in its history - in order to get the car into the public’s consciousness. But if the new Malibu didn’t have great design language inside and out, it wouldn’t be having near the impact on the market – or on the company’s bottom line – that it is today (transaction prices are up anywhere from $4,000 - $5,000 over the previous Malibu)."