Good for the Malibu. I think much of the reason is that they're FINALLY advertising the car a ton on TV, etc. When I was shopping mine, most of the PR info I got was from car Mags/Reviews praising it (actually the best way to make a decision, as it's generally unbiased).
I think if GM didn't have such a bad rap, this Malibu would have given the Japanese competitors a lot more trouble, as the design is still very fresh, and IMO SO SO many people have no idea what it even is still. I get a lot of "what kind of car is that"? type of stuff, which IMO means the car is slowly getting more recognition, and bringing in a new MY in 2011 might be a bit too soon? Hopefully the new one is a nice improvement as GM finally hit a home run with this car, and set the bar nice.
My biggest issue with mine is, although the interior is great for a GM at this price point, the materials, overall refinement, and *smell* doesn't stack up with the competition yet. GM needs to get rid of whatever's giving their cars that "cheap American car" scent.