It is called a KONIG HOT SWAP. I ordered a White bu and will put on the BLACK base wheel with CHROME spoke inserts.
Check this site and you can try all the different color inserts.
You can get a Black or Chrome based rim. Then spokes in Chrome, Red, Black or Carbon Fiber look. And Im thinking you cold get a set of the spoke fillers and PAINT it to what ever you wanted. They are a heavy plastic that you bolt to the spokes with a heavy duty screw.